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Direct Marketing Research Library

The top resource for free Direct Marketing research, white papers, reports, case studies, magazines, and eBooks.

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Navigating 2024: Key Insights and Strategies for Next-Gen Marketing
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Navigating 2024: Key Insights and Strategies for Next-Gen...
Direct Mail is Having a Moment
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Direct Mail is Having a Moment
Let Shared Direct Mail Elevate Your Marketing
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Let Shared Direct Mail Elevate Your Marketing
How Do Consumers Respond to Direct Mail in the Digital Age?
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How Do Consumers Respond to Direct Mail in the Digital Age?
GTM Transformation: How Life Sciences Organizations Advance Digital Engagement
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GTM Transformation: How Life Sciences Organizations Advance...
2024 Life Sciences Digital Engagement Benchmarks Report
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2024 Life Sciences Digital Engagement Benchmarks Report
Five Digital Marketing Best Practices to Engage HCPs
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Five Digital Marketing Best Practices to Engage HCPs
Trend Report: Future-Ready Trends in Life Sciences
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Trend Report: Future-Ready Trends in Life Sciences
The State of HCP Customer Experience in Pharma
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The State of HCP Customer Experience in Pharma
2024 Digital Engagement Benchmarks
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2024 Digital Engagement Benchmarks
Ready for Growth: The State of Digital Maturity in B2B Marketing
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Ready for Growth: The State of Digital Maturity in B2B...
B2B Trends: How Intent Data Can Boost Marketing Results
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B2B Trends: How Intent Data Can Boost Marketing Results
How to Maximize Results Across the Campaign Lifecycle with AI
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How to Maximize Results Across the Campaign Lifecycle with AI
A Beginners Guide to Affiliate Marketing
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A Beginners Guide to Affiliate Marketing
Improving Your Drop-Off Rate
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Improving Your Drop-Off Rate
Trends for 2022 -- Manufacturing Technology
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Trends for 2022 -- Manufacturing Technology
The ROI of DAM: How to Build a Business Case for Digital Asset Management
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The ROI of DAM: How to Build a Business Case for Digital...
2022 Trends to Watch Asia
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2022 Trends to Watch Asia
How Healthcare is Using AI to Automate Customer Experiences
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How Healthcare is Using AI to Automate Customer Experiences
Tower Insurance Drives Deeper Customer Relationships with Digital Engagement
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Tower Insurance Drives Deeper Customer Relationships with...
Improve Customer Experience by Focusing on the Customer and not the Application
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Improve Customer Experience by Focusing on the Customer and...
The Power of Email for a Rewarding Customer Experience
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The Power of Email for a Rewarding Customer Experience
Irish Life and Ushur Email Routing - A Fresh Look at Customer Engagement
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Irish Life and Ushur Email Routing - A Fresh Look at Customer...
Guide to Building Customer Experiences for Property & Casualty
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Guide to Building Customer Experiences for Property & Casualty
The Smart Guide to Conversational AI for Insurers
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The Smart Guide to Conversational AI for Insurers
Content Marketing Writing Secrets: Better, Stronger, Faster
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Content Marketing Writing Secrets: Better, Stronger, Faster
Getting Started With Digital Asset Management
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Getting Started With Digital Asset Management
Digital Declutter -- How To Set Up A Content Library That Helps You Succeed
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Digital Declutter -- How To Set Up A Content Library That...
How Creative Teams Are Staying Productive in the Hybrid World
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How Creative Teams Are Staying Productive in the Hybrid World
How To Create a Brand Management Strategy That Keeps Your Messaging Strong
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How To Create a Brand Management Strategy That Keeps Your...
The Essential Guide to Brand Management
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The Essential Guide to Brand Management
How to Create a Value Proposition Your Customers Love
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How to Create a Value Proposition Your Customers Love
Advertising strikes back -- are AVOD platforms the next big thing?
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Advertising strikes back -- are AVOD platforms the next big...
How Freshworks Increased Response Rates and Shortened Sales Cycle by Adding Personalized Videos from Hippo Video
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How Freshworks Increased Response Rates and Shortened Sales...
Discover how to get the maximum value from your supporter journeys
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Discover how to get the maximum value from your supporter...
This is Marketing Book Summary
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This is Marketing Book Summary
Manufacturing Technology -- Trends to Watch 2022
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Manufacturing Technology -- Trends to Watch 2022
Market Shifts Edition: TikTok plans to triple its fast-growing ad business to $12B in revenue this year
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Market Shifts Edition: TikTok plans to triple its...
Market Shifts Edition: The land grab in metaverse patents and trademarks
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Market Shifts Edition: The land grab in metaverse patents and...
Growth Hacker Marketing Book Summary
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Growth Hacker Marketing Book Summary
Trust Me I'm Lying Book Summary
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Trust Me I'm Lying Book Summary
How to Get Implant Patients - Without Asking for Implant Patients
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How to Get Implant Patients - Without Asking for Implant...
The Top 5 Myths that Trick D2C Marketers Into Thinking Digital Is the Only Way to Grow
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The Top 5 Myths that Trick D2C Marketers Into Thinking...
The Definitive Guide to Partnerships
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The Definitive Guide to Partnerships
You've Been Duped: The Top 5 Myths that are Tricking D2C Marketers Into Thinking Digital Is the Only Way to Grow
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You've Been Duped: The Top 5 Myths that are Tricking D2C...
The Definitive Guide to Partnerships
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The Definitive Guide to Partnerships
5 Failproof Digital Marketing Hacks for Health Brands
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5 Failproof Digital Marketing Hacks for Health Brands
Market Shifts Edition: Facebook wants to be a metaverse company & the outlook on virtual worlds
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Market Shifts Edition: Facebook wants to be a metaverse...
Playbook: Sales and Marketing Alignment
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Playbook: Sales and Marketing Alignment
How to Customize Your Lead Follow Up with Structurely and Follow Up Boss
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How to Customize Your Lead Follow Up with Structurely and...
How to Customize Your Lead Follow Up with Structurely and Follow Up Boss
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How to Customize Your Lead Follow Up with Structurely and...
You've Been Duped: The Top 5 Myths that Trick D2C Marketers Into Thinking Digital Is the Only Way to Grow
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You've Been Duped: The Top 5 Myths that Trick D2C Marketers...
You've Been Duped: Top 5 Myths that Trick D2C Marketers Into Thinking Digital Is the Only Way to Grow
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You've Been Duped: Top 5 Myths that Trick D2C Marketers Into...
Integrated Direct Mail Marketing for Non-Profits
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Integrated Direct Mail Marketing for Non-Profits
Integrated Direct Mail Marketing for HVAC Services
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Integrated Direct Mail Marketing for HVAC Services
EAT: Your agency's most essential ranking criteria
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EAT: Your agency's most essential ranking criteria
How to Run an Integrated Direct Mail Marketing Campaign
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How to Run an Integrated Direct Mail Marketing Campaign
6 Psychology Principles to Drive Conversions
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6 Psychology Principles to Drive Conversions
A brand manufacturer's guide to digital shelf analytics
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A brand manufacturer's guide to digital shelf analytics
How Hyundai Mexico improved online engagement & reached over 1M web visitors
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How Hyundai Mexico improved online engagement & reached over...
Think Dental Direct Mail is Dead? Think Again!
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Think Dental Direct Mail is Dead? Think Again!
Unlimited New Patients - Volume 3: Chapter 8 Direct mail: the marketing medium that deserves its own chapter
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Unlimited New Patients - Volume 3: Chapter 8 Direct mail: the...
Making Direct Mail Pay Off Forever
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Making Direct Mail Pay Off Forever
The Great Shift
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The Great Shift
Using Text to Deliver a Better Customer Experience
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Using Text to Deliver a Better Customer Experience
9 Ingredients You Need to Create Better Content
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9 Ingredients You Need to Create Better Content
Content Guide to Better Customer Experience
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Content Guide to Better Customer Experience
Pioneering Active Content Governance
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Pioneering Active Content Governance
The Ultimate Marketing Strategy Checklist
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The Ultimate Marketing Strategy Checklist
How Okta Scaled Marketing Activity with SketchDeck
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How Okta Scaled Marketing Activity with SketchDeck
7 Best Practices for Selling on E-Commerce Marketplaces
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7 Best Practices for Selling on E-Commerce Marketplaces
The Manufacturer's Guide to Marketplace Selling
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The Manufacturer's Guide to Marketplace Selling
11 Secrets to Amazon Success
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11 Secrets to Amazon Success
The Hockey Stick Impact of Mobile-Optimized Email
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The Hockey Stick Impact of Mobile-Optimized Email
The Competitive State of the eCommerce Marketplaces
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The Competitive State of the eCommerce Marketplaces
GoCardless & teamup: Fitness industry survey
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GoCardless & teamup: Fitness industry survey
5 Mobile Marketing Strategies to Increase App Downloads
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5 Mobile Marketing Strategies to Increase App Downloads
Achieving True Omni-Channel Relevance at Scale: The Growth Marketer's Playbook
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Achieving True Omni-Channel Relevance at Scale: The Growth...
Agile Marketing: Building Endurance for Your Content Marketing Efforts
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Agile Marketing: Building Endurance for Your Content...
Retail's Ultimate Guide to Holiday Planning
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Retail's Ultimate Guide to Holiday Planning
Let Me Entertain You: Trade Show Exhibits of Meaningless Marketing
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Let Me Entertain You: Trade Show Exhibits of Meaningless...
Essentials of Mobile App Attribution for Marketers: A Guide From Start to Finish
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Essentials of Mobile App Attribution for Marketers: A Guide...
3 Steps to Effectively Prioritize Your Leads
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3 Steps to Effectively Prioritize Your Leads
White Paper: Utilising Guided Selling to Improve Sales Effectiveness
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White Paper: Utilising Guided Selling to Improve Sales...
10 Useless Things To Cut From Your Digital Marketing Budget Right Now
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10 Useless Things To Cut From Your Digital Marketing Budget...
How a B2B Software Company Scored a 7-Figure Deal With Digital Marketing (Their Biggest of All Time!)
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How a B2B Software Company Scored a 7-Figure Deal With...
The Ultimate Guide to Creating Attendee Engagement
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The Ultimate Guide to Creating Attendee Engagement
Event Marketing Best Practices Guide
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Event Marketing Best Practices Guide
Getting Started with Digital Asset Management - an eBook for Marketers
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Getting Started with Digital Asset Management - an eBook for...
The Impact of Content Effectiveness on Sales and Marketing
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The Impact of Content Effectiveness on Sales and Marketing
The Blended Attribution Playbook
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The Blended Attribution Playbook
Anonymous Users Are People, Too
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Anonymous Users Are People, Too
7 Tips and 7 Tactics for Writing Email Subject Lines that People Want to Open
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7 Tips and 7 Tactics for Writing Email Subject Lines that...
Viewing CRM as Change Management: A Best Practices Guide
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Viewing CRM as Change Management: A Best Practices Guide
Six Tips for Putting Your CRM into Overdrive
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Six Tips for Putting Your CRM into Overdrive
The Modern Marketer's Online Meeting Primer
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The Modern Marketer's Online Meeting Primer
10 Ways to Make Your Marketing Dashboard Great
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10 Ways to Make Your Marketing Dashboard Great
The Integrated Marketing Analytics Guidebook
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The Integrated Marketing Analytics Guidebook
How To Create A Social Content Strategy For Your Business
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How To Create A Social Content Strategy For Your Business
The Future of Influencer Marketing: 6 Predictions Your Brand or Agency Can Bank On
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The Future of Influencer Marketing: 6 Predictions Your Brand...
A Better Way to Calculate Your Churn Rate
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A Better Way to Calculate Your Churn Rate
The Blueprint for Global Content Marketing
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The Blueprint for Global Content Marketing
Nine Things To Look Out For When Changing Your Marketing Company
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Nine Things To Look Out For When Changing Your Marketing...
Finding the New Frontier
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Finding the New Frontier
Find Out How to Boost Policyholder Engagements
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Find Out How to Boost Policyholder Engagements
How to Choose an Attribution Platform for mCommerce Apps
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How to Choose an Attribution Platform for mCommerce Apps
35 Tips for Marketing iPhone and Android mCommerce Apps
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35 Tips for Marketing iPhone and Android mCommerce Apps
Encyclopedia of Referral Marketing
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Encyclopedia of Referral Marketing
How B2B Marketers Can Identify And Engage The Most Likely Buyers
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How B2B Marketers Can Identify And Engage The Most Likely...
A B2B Marketer's Guide To Growing and Nurturing An Untapped Customer Base
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A B2B Marketer's Guide To Growing and Nurturing An Untapped...
The B2B Marketer's Guide To Cross-Marketing Product Lines
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The B2B Marketer's Guide To Cross-Marketing Product Lines
Channel Mix: Finding the Perfect Blend of Advertising Strategies
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Channel Mix: Finding the Perfect Blend of Advertising...
Web Presence Management: The Ultimate Guide
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Web Presence Management: The Ultimate Guide
The Flavor of Innovation: How Food Marketers Can Drive ?Anticipated Taste? to Increase Trial Purchases
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The Flavor of Innovation: How Food Marketers Can Drive...
Greek Yogurt Revolution
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Greek Yogurt Revolution
Deploying Online Self-Service: The Definitive Guide
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Deploying Online Self-Service: The Definitive Guide
Voice of the Customer: The New Digital Frontier
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Voice of the Customer: The New Digital Frontier
Good Push Index
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Good Push Index
Creating Personas For B2B Marketing
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Creating Personas For B2B Marketing
Applying Social & Behavioral Data To B2B Marketing
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Applying Social & Behavioral Data To B2B Marketing
Capture Your ROI From Social In 5 Steps
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Capture Your ROI From Social In 5 Steps
Key Considerations When Selecting a User Management Platform Solution
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Key Considerations When Selecting a User Management Platform...
Consumers Leave Sites When Forced to Create an Account
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Consumers Leave Sites When Forced to Create an Account
7 Ways to Leverage Social Profile Data on Your Site for Marketing Success
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7 Ways to Leverage Social Profile Data on Your Site for...
Mailing Solutions 101
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Mailing Solutions 101
Using Direct Mail Marketing to Grow Your Business
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Using Direct Mail Marketing to Grow Your Business
Beyond Demographics: Add Lifestyle Information to Improve Direct Marketing Results
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Beyond Demographics: Add Lifestyle Information to Improve...