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"Data over discounts: Why good data drives retail success better than price reductions"

Most retailers include discounting in their pricing strategies and marketing efforts but it's becoming more and more important to look to your customer data to make the choices required to maximize sales. As customers come to expect highly personalized experiences, retailers who have sophisticated insights on their customers will continue to come out on top, since discounting or not, personalization and the customer experience is now the name of the game in.
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